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In this article I would like to take a look at a company that owns a number of largest, most recognizable racetracks in the world including Daytona. The company, International Speedway Corporation (ISCA), or ISC, which up until this point has received very little coverage from the financial news community. If you not yet familiar with the brand the company owns and operates 13 major motorsports facilities that house over 900,000 grandstand seats within 6 of the top 13 media markets. I thought with the popularity of NASCAR there would be strong investor interest from the fans of the sport alone. Maybe there is, shares are up more than 20% this year as the company's valuations have expanded...

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