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E*TRADE Financial (ETFC) stock price is now in the $1.70 range after trading at $2.08 this week. The price drop may very well be a shake out to accumulate shares as a takeover could be in the works. ETFC had many analyst upgrades; last week with big dog Goldman Sachs raised its rating on the stock to buy with a $2.30 target and said the firm is putting its credit problems in the rearview mirror as trading revs up.

GS analysts last Friday suggested clients buy ETFC shares after the company reported strong client trading during August.

GS said that, despite expected rising credit losses at ETFC, which it sees increasing to up to $1.6 billion, it expects improving trends in the firm's home-equity-loan book and says the worst provisioning appears to be over for its mortgage and home-equity loans.

ETFC is now a buy say the top analysts, so if you're selling under $2 and not buying you will miss out. I believe the upside is over 100% regardless of a takeover. ETFC current stock price doesn't reflect the 3 analysts upgrades last week. In my opinion, investors have a chance to buy shares cheap at the current range.

Analysts believe a takeover is more than likely to happen. Citigroup's Keith Walsh noted last week that ETFC's main brokerage business remains healthy, with stronger growth in customer accounts than TD Ameritrade (AMTD) and Charles Schwab (SCHW). As ETFC mortgage portfolio stabilizes, the company may be acquired by one of these rivals, Walsh said.

"Competitors AMTD and SCHW have both made public comments about the attractiveness of E-Trade's 2.7 million brokerage accounts." The analyst upgraded ETFC to buy from hold and raised the price target from $1.50 to $2.30.

ETFC is gaining brokerage accounts faster than any other brokerage out there with a 138 percent increase in year-over-year new accounts. SCHW and AMTD need to hurry up and grab ETFC before this is back above $5, and I bet it will be come this time next year with its mortgage loan portfolio now stable.

ETFC sold 80.2 million shares in a so-called "at the market," or ATM, offering. This method of raising capital allows a company to sell new shares at the prices prevailing in the open market, as opposed to a secondary offering, in which the company sells stock to a group of institutional investors at an agreed-upon price, usually a discount to where the stock is trading. The New York-based online brokerage said the offering had gross proceeds of $150 million. Sandler O'Neill & Partners acted as the sole distribution agent for the offering.The average price was $1.87 a share.

Shorts will take a massive risk holding short over night. Any morning ETFC could get an offer from $3 to $4 a share or maybe more. ETFC is a now a turn around play. ETFC is well below fair value of $2.70 a share based on book value.

ETFC board of directors scrapped a Stockholder Rights Plan that was essentially a "poison pill" set up in 2001 to prevent a hostile takeover of the company.

"The Rights Plan elimination improves corporate governance, while also increasing the likelihood of the company's eventual acquisition," said Matthew Albrecht, a financials analyst at Standard & Poor's Equity Research.

Think about it? Goldman Sachs suggesting clients BUY ETFC, I bet this will soon be above the $2.30 target. Good luck and don't be tricked into selling.

Disclosure: Long ETFC, GS, AMTD

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This article has 31 comments:

  •  
    Schwab flat out said they had no interest a month or two ago...
    Sep 25 08:22 AM | Link | Reply
  •  
    I was on Etrade before switching to Scottrade. Etrade's customer service was lousy and it took them forever to record deposits and clear deposits. Schwab, TD Ameritrade and Scottrade may just let them self destruct and then go after the clients.
    Sep 25 09:22 AM | Link | Reply
  •  
    Usually, they say one thing and do another; so no telling? I think a Wells Fargo could really benefit from an ETFC take over. They could combine ETFC with there current brokerage and become a much more relivent financial institution.
    Sep 25 09:22 AM | Link | Reply
  •  
    Where does the figure of $3-$4 dollars per share come from?. Surely a bidder would not want to pay over double the current company market value. I've heard many negative stories about e*trade customer service which has me hesitant. Apart from that I think it could be worth a speculative buy.
    Sep 25 09:31 AM | Link | Reply
  •  
    This article is full of more "hope and change" than the speeches of Zero, the current resident of 1600 Pennsylvania Ave.

    AND, it seems that the Executive VP of E-Trade, after having sold 120,000 shares on 9/21/09, thinks the chances are slim too.

    xml.10kwizard.com/fili...

    And, yes, they represent only 9% of his holdings, but IF a deal was in the offing would you sell ANY???
    Sep 25 09:59 AM | Link | Reply
  •  
    Pretty ballsy call to say the least. I have a medium position just in case. lol
    Sep 25 11:26 AM | Link | Reply
  •  
    Like the author said, "DON'T BE TRICKED."

    Mr. Stupid


    On Sep 25 08:22 AM Vaun wrote:

    > Schwab flat out said they had no interest a month or two ago...
    Sep 25 11:46 AM | Link | Reply
  •  
    GS goes through their "due diligence" before ever putting a "buy" on a stock. Even if it's for their own selfish reasons I would get in on this stock now. Remember, ETRADE isn't going anywhere. BK isn't gonna happen. The only reason I see for the pessinism is those that lost big over year ago when Etrade fell like a rock.

    Mr. Stupid


    On Sep 25 09:59 AM James T. Kirk wrote:

    > This article is full of more "hope and change" than the speeches
    > of Zero, the current resident of 1600 Pennsylvania Ave.
    >
    > AND, it seems that the Executive VP of E-Trade, after having sold
    > 120,000 shares on 9/21/09, thinks the chances are slim too.
    >
    > xml.10kwizard.com/fili...;ipage=6525493
    >
    >
    > And, yes, they represent only 9% of his holdings, but IF a deal was
    > in the offing would you sell ANY???
    Sep 25 11:50 AM | Link | Reply
  •  
    Good call! It is written on wall all over.
    Sep 25 12:16 PM | Link | Reply
  •  
    E*Trade currently has approximately 2.9B shares outstanding (counting all soon to be converts) and you expect $5 per share? That would be 14.5B market cap.

    That's much, much higher than their all-time high. Yes, the $25 per share high. That old high was with approximately 400M shares and was only 10B. So you think E*trade should be worth more now than before their mortgage debacle? Heck, that market cap is nearly as big as Schwab itself.

    C'mon, really...factor the dilution to your math. There are so many day traders and bottom fishers who cannot get past the sub $2 share price (thinking it's dirt cheap) when it's really not.

    Dilution kills.
    Sep 25 02:44 PM | Link | Reply
  •  
    There is more potential in E*Trade than in TD or Schwab. E*Trade has a gloabal trading platform but I still believe IB InteractiveBrokers is the best in US. All others are like POP culture brokers. SogoTrade is at least cheap $3/trade


    On Sep 25 09:22 AM casey00001 wrote:

    > I was on Etrade before switching to Scottrade. Etrade's customer
    > service was lousy and it took them forever to record deposits and
    > clear deposits. Schwab, TD Ameritrade and Scottrade may just let
    > them self destruct and then go after the clients.
    Sep 26 01:15 AM | Link | Reply
  •  
    E*Trade is a lot worse off now that they allow another firm to pocket the spreads on trades made by their clients. The customers are worse off too.

    As for their mortgage business, the worse is probably over but what a sad state of affairs. Really the managemenrt should be investigated for gross negligence.
    Sep 26 10:15 AM | Link | Reply
  •  
    No insiders are going to be selling now if a take-over bid is nearing the table. It would be interesting research to see insider activity vs take-over candidates for say 3-6 months prior to the announcement. My instinct would say....insider buying up, insider selling down. Has anyone done this kind of research?


    On Sep 25 09:59 AM James T. Kirk wrote:

    > This article is full of more "hope and change" than the speeches
    > of Zero, the current resident of 1600 Pennsylvania Ave.
    >
    > AND, it seems that the Executive VP of E-Trade, after having sold
    > 120,000 shares on 9/21/09, thinks the chances are slim too.
    >
    > xml.10kwizard.com/fili...;ipage=6525493
    >
    >
    > And, yes, they represent only 9% of his holdings, but IF a deal was
    > in the offing would you sell ANY???
    Sep 26 10:35 AM | Link | Reply
  •  
    I have a brokerage account with Etrade and would like to share a particular experience. I own a stock, CNinsure, symbol CISG. Last week, I put in an order to sell 500 shares at a limit price of
    20.39. 300 shares were filled and I decided to cancel the remainder.
    The next day, the stock gapped up 2 points and at around 10:30 that morning, my "platinum team" account officer called me and stated the following: "The trading room called me and said that you have an execution from yesterday due on CSIG for 200 shares at 20.39. Do you want the execution?" They offered to trade my shares at a 8% discount to the market. Such altruism!

    Now, one wonders if this is just a rogue action out of the "trading room", or indicative of a wider desperation at the company to pull profits out of any target possible. I am inclined to think that latter.
    Any thoughts?
    Sep 26 10:41 AM | Link | Reply
  •  
    Well if Goldman says so it must be true, ; )
    Sep 26 10:45 AM | Link | Reply
  •  
    Etrade has by far the best trading platform. I have accounts in both Etrade and Ameritrade.

    I give Ameritrade very low marks and I pray they don't acquire Etrade.

    There is no comparison between Etrade and Ameritrade.

    Finally, for those who bash Etrade's customer service, I have talked with customer service reps there probably over 200 times in the past 6 years. I have had 2 bad experiences. That's 2 out of 200.
    Sep 26 11:07 AM | Link | Reply
  •  
    Their SEC filings show that the a director Citadel has been exercising their options and selling it on the market all last week. If someone was buying them then it is a hostile take over. Else the directors cannot sell shares.
    Sep 26 03:35 PM | Link | Reply
  •  
    Similarly, I have had banking, trading, home equity and credit accounts with Etrade for over 10 years and can say that the ease of managing all these accounts and interchanging funds within their integrated set-up is unparalleled elsewhere.

    Also, I have an account service representative that is knowledgeable, courteous and extremely responsive in addressing my requests. I could not be more satisfied.

    I dread the thought that Etrade my be acquired and folded into somebody else's inferior platform. The good news, I think, is that management realizes they have a growing and valuable asset, so nobody is going to steal this company on the cheap. I currently maintain a significant position in their shares because any buyout would have to be at a sizable premium to have any chance of being accepted.


    On Sep 26 11:07 AM Mike Rabe wrote:

    > Etrade has by far the best trading platform. I have accounts in both
    > Etrade and Ameritrade.
    >
    > I give Ameritrade very low marks and I pray they don't acquire Etrade.
    >
    >
    > There is no comparison between Etrade and Ameritrade.
    >
    > Finally, for those who bash Etrade's customer service, I have talked
    > with customer service reps there probably over 200 times in the past
    > 6 years. I have had 2 bad experiences. That's 2 out of 200.
    Sep 26 05:06 PM | Link | Reply
  •  
    re

    I transferred to E trade from Schwab in 2004 . Schwab's fill were horrible ! With E trade , my limit orders are often filled at even better prices .I 've only had one somewhat negative experience in dealing with customer service since 2004 . It was on a day when " my rep " was off . The VP just posted about a week ago , " that he was retiring year-end . Could this be the reason he is selling some shares in the firm ? I love their trading platform .
    Sep 26 11:35 PM | Link | Reply
  •  
    He sold 120,000 shares to buy his 16 year old son a new sl550 mercedes.

    Mr. Stupid


    On Sep 25 09:59 AM James T. Kirk wrote:

    > This article is full of more "hope and change" than the speeches
    > of Zero, the current resident of 1600 Pennsylvania Ave.
    >
    > AND, it seems that the Executive VP of E-Trade, after having sold
    > 120,000 shares on 9/21/09, thinks the chances are slim too.
    >
    > xml.10kwizard.com/fili...;ipage=6525493
    >
    >
    > And, yes, they represent only 9% of his holdings, but IF a deal was
    > in the offing would you sell ANY???
    Sep 27 01:04 AM | Link | Reply
  •  
    Don't know what to make of it, but I will keep an eye on ET.
    I was a customer and not very satisfied(promises of trades not kept to lure you in)
    I can positively assure you all that IB is far and away the best broker for price/fill/platform/data support overall performance. The others don't even come close. E trade vs IB is like a going from a volkswagen to a cadillac. Simple as that.You would all benefit greatly.
    Sep 27 02:16 AM | Link | Reply
  •  
    sounds like a lot of people talking their book to me. E trade has had a monster dilution and i think the company also wants to stay independent and someone would have to pay a higher premium than they should. As a customer i give them great marks they are so much better than scottrade it isnt funny
    Sep 27 10:44 AM | Link | Reply
  •  
    Citadel wants to keep them so they can be the facillator of etfc's transactions, it can generate a lot of revenue that way...takeover is unlikely but i like the turnaround story.
    Sep 27 11:50 AM | Link | Reply
  •  
    Beside few minor operation issues, my biggest problem with ETrade is its management and Board of Directors. These people keep digging hole so deep and shareholders paying the price.
    Take ETrade private, merge with good company, and getting rid of management without giving them a penny.
    Sep 27 06:01 PM | Link | Reply
  •  
    Imho, I am very satisfied with the etrade trading platform, always helpful and eager. Except if you are a small fish you still have to turn to cnbc for reaI time quotes and higher priced trades what's up with that. I got a prick on the bond desk a couple months ago, but, this platform is a turn key op for a newcomer. That is why I can believe they get bought by a retail broker to keep out new competition. I can really believe in their retail broker accounts. I am indirectly long through etfc leap puts sold at $3.90
    Sep 28 12:45 AM | Link | Reply
  •  
    You should believe GS and God, period.
    Sep 29 03:07 PM | Link | Reply
  •  
    We've been an etrade bank and brokerage customer for more than five years and have only had positive customer service experiences (both bank and brokerage). Also, think that the web interface is far superior to BoA (for example), at which we also have accounts! Currently using Interactive Brokers for active trading but for typical retail client, etrade brokerage is very good.
    Sep 29 04:10 PM | Link | Reply
  •  
    Citadel reduce stake from 14.9% to 10.8% (disclosed on September 17). If E*Trade are getting bought, these guys don't know about it!
    Sep 29 06:26 PM | Link | Reply
  •  
    I am very satisfied with etrade's customer service. Love their platform. I can buy and sell right from my iPhone.
    Oct 02 06:23 PM | Link | Reply
  •  
    I'm a newbie when it comes to trading (I only own a mutual fund with American Funds at the moment) and was about to open a brokerage account with E*Trade, after understanding their minimum requirements completely. Should I still open an account or look elsewhere. I'm unsure after reading all of this.
    Oct 04 04:24 AM | Link | Reply
  •  
    The person who wrote this article (Jeremy Richards / a blogger) is to me of no credibility. Look at all his self-serving articles. He seems to be a bottom feeder who does not go after quality, $20.00+ stocks.

    This article purely make-believe, suggest that E-trade is expecting an offer any day now. What a joke! So obviously posted in hopes of helping the long inertia of this stock.

    His bio has all sorts of colorful claims but no specifics. How does this guy get published? I think Seeking Alpha posts these articles in conjunction with their agenda /positions, or positions of influential "friends". Who cares if their real, true, or just made up?

    Seeking Alpha and bloggers like Jeredmy Richards make the National Enquirer look accurate and credible.
    Oct 05 05:24 AM | Link | Reply