Active Network (ACTV) is the leading provider of cloud-based, Software-as-a-Service, Activity and Participant (APM) technology solutions. The Company provides the technology to help manage the process from registration/signup for events, through the actual event, and the subsequent follow-up relationship management. Active Network operates through four main customer verticals: Sports (ie, Triathlons), Community Activities (ie, schools), Outdoor Activities (ie, camping grounds), and Businesses (ie conferences/trade shows). The Company has relationships with 55,000 organizations who are its primary customers.
The Company generates 90% of its revenue from its technology, with the balance coming from marketing services. Technology services come from two sources:
- Licensing, maintenance, and implementation (24% of technology revenue)
- Registrations for events (76% of technology revenue)