Fifteen years ago, at the onset of the online marketing industry, pay-per-click was the popular catch phrase. Today, the trends moved toward social, mobile and local usage as well as big data. As a result, the world of data analytics has turned from art to science, and offers some major business opportunities. The big topics today are big data, cross-channel analytics, multi-channel and multi-device strategy as well as attribution.
The same big-data and multi-channel, user-experience trends are prevalent in other areas outside of marketing. Some of such areas, where multi-channel behavior generates big amounts of data and poses a challenge but also a great business opportunity, is the customer interaction analysis and optimization, as well as online security and...
Only subscribers can access this article, which is part of the PRO research library covering 3,570 different stocks.
Growing numbers of fund managers and other investment professionals subscribe to Seeking Alpha PRO for equity research that is unavailable elsewhere, so they can: