Current events, from the 2012 presidential campaigns to the capture of the Boston Bombers, indicate that "big data" is here to stay. Both the government and the private sector collect troves of data on everybody connected to the internet. This data is used in applications from surveillance to marketing, and the effects of big data's utilization are quite evident. There is a reason why Google (NASDAQ:GOOG) is able to target ads so well, why Facebook (NASDAQ:FB) saw such backlash when it used customers' photos in advertisements, and why the government has been collecting such vast amounts of metadata on civilians.
With such vast quantities of data, finding the right information in a pool of useless...
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