Companies are increasingly marrying content with product in order to resonate more deeply with customers and boost sales. Arguably, no one has had their hands more deeply involved in product based content creation than HSN Inc (HSNI). The company got its start selling goods on TV networks and has expanded its reach to include digital media and host of branded catalogs.
HSNI has been improving in the scoring system used at my firm, E.B. Capital Markets, a signal that it's a good time to learn more about the company and the catalysts likely to drive shares over the coming year.
Source: E.B. Capital Markets, LLC
I researched the company's SEC filings, press releases and marketing...
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