Web-enabled TVs are becoming more common and eventually, they or some comparable TV-to-Internet bridge technology will be the norm. In the interim, though, consumers don’t seem to have any hesitation when it comes to satisfying their video cravings through today’s distribution platforms.
On September 28th, comScore Video Metrix released its measurements (release) detailing August viewing habits.
For the month, 161m US internet users watched online video. Up from 158m viewers in July, the draw set the current (and sure to be broken) record for the all time high.
In total, audiences swallowed up more than 25 billion streams (up from 21.4b in July). Google (NASDAQ:GOOG) sites (fueled by YouTube) were the most popular delivery channel with 39.6% of the programming (41.9% in July). Microsoft (NASDAQ:MSFT) sites at #2 pumped out about 2.2% (3% in July).
More details from comScore’s findings can be found by clicking on the attached tables.