Top Ten Best Global Brands

Recently the BusinessWeek magazine published The 100 Best Global Brands 2009 list. The brands of US companies dominate this list as the US continues to be number one in innovation, marketing, technological leadership, etc.

The Top 10 Best Global Brands in 2009 listed by their ranking are:

1. Coca Cola (KO)
2. IBM (IBM)
3. Microsoft (MSFT)
4. GE (GE)
5. Nokia (NOK)
6. McDonald’s (MCD)
7. Google (GOOG)
8. Toyota (TM)
9. Intel (INTC)
10. Disney (DIS)

In addition to being market leaders in their domestic markets, all of the brands have high brand power in overseas markets especially in the emerging markets. As a result of this they are strong revenue generators from emerging markets for their owners. For example, Nokia is synonymous with cell phones in many developing countries as it makes cheap, durable cell phones catering to the needs of the population in those countries. Coca Cola continues to be the leader in the soft drink market worldwide. Due to its global presence and strong, stable growth and decent dividend yield, it is a favorite among long-term investors.

While Microsoft seemed to lose its brand power for a few years with many unsuccessful products, recently it has had success with new products such as the Bing search engine and penetrating the high-growth online advertising world. In the high tech area, IBM, Intel, Microsoft, Google continue to thrive in all economic conditions by investing in R&D and introducing new products. Though new search engines such as Bing and others try to gain more market share Google still remains the undisputed leader in the search engine and online ad marketplace. As a stock for long-term investment, GE lost its magic many years ago. Currently GE is a company that lacks clear direction. As a conglomerate that operates in too many areas from making airplane engines to medical devices, home appliances in addition to offering too many financial products such as credit cards, consumer loans, etc. GE probably needs to be split into many small nimble companies that will benefit shareholders and are easier to manage.

Only two foreign brands Nokia and Toyota are in the top 10 list above. Similar to Nokia, Toyota is known globally for making affordable cars that offer quality and value. However Toyota also competes in the luxury market against German auto makers like BMW, and Mercedes Benz with its Lexus brand which took the 96th rank.

Some of top the financial brands included in the list are: Goldman Sachs (GS), HSBC bank (HBC), American Express (AXP), Citibank (C), JPMorgan Chase (JPM) and UBS (UBS).

Comments

[waterlily57:]

KFC anyone?

Oct 11 04:28 AM

[UncleFrank:]

GE is very popular in Iran.

Oct 11 08:18 AM

[User 185593:]

WHERE'S THE AAPL?

Oct 11 08:26 AM

[americaforme:]

Problem, major problem, these companys have detached from their home base in such a way; If there is a black day for America, the holders of these stocks will be evaluated as Unamerican.

Oct 11 08:49 AM

[tizod:]

I'm sorry, but Apple has to be one of the top 5 global brands. It is known to all and the buying power of the brand itself is not in question. Nokia? Intel? Yes everyone knows Intel inside, but do they care? Intel in other markets cannot carry the brand name very successfully, and many market extension of the brand have failed. I could say the same about Microsoft - the brand is established for OS and Office, but it has not carried any respect for Zune, Mobile and you could argue the Xbox. Every company has it's share of good and bad products, but the BEST GLOBAL BRANDs creates respect and buying power. Some of the companies above have a brand, but it is far from the best.

Oct 11 09:22 AM

[Yunfeng:]

I'm glad to see that the NOKIA is in the top 10.
I used its 4 generations cell phone, from 3310 to N70.
And for me a Chinese,
I hope the brands from China could be set in the list, like Lenovo, Haier, etc.

Oct 11 11:02 AM

[hbball:]

The Business Week article really expects us to click through a 100+ slide show to see the list. Yeah right!

Oct 12 12:28 AM

[sukie65:]

The Kiss of Death for KFC is their new grilled chicken product. Customers who consume Fried Chicken do not go to KFC. If I want grilled chicken, I'll fire up the barby in my back yard. Take a look at the recent chart!! Sukie65


On Oct 11 04:28 AM waterlily57 wrote:

> KFC anyone?

Oct 12 05:44 PM

[sukie65:]

The Kiss of Death for KFC is their new grilled product. The customers who go to KFC are there for Fried not Grilled chicken. If I want grilled chicken, I'll just fire up the Barby in my back yard.

Oct 12 05:48 PM

[sukie65:]

Don't be shy, How many looked up KFC for the chart?

Oct 12 05:58 PM

[GSteed:]

What a wonderful world! Flavored sugar water is at the top of the list. What does this mean to an observer?

Oct 14 07:23 AM

[Shaftsinker:]

This is global brands

You really think Apple is leading in markets like South America, Africa, Southeast Asia, etc...

All these other brands dominate those markets as well as developed countries.


On Oct 11 09:22 AM tizod wrote:

> I'm sorry, but Apple has to be one of the top 5 global brands. It
> is known to all and the buying power of the brand itself is not in
> question. Nokia? Intel? Yes everyone knows Intel inside, but do they
> care? Intel in other markets cannot carry the brand name very successfully,
> and many market extension of the brand have failed. I could say the
> same about Microsoft - the brand is established for OS and Office,
> but it has not carried any respect for Zune, Mobile and you could
> argue the Xbox. Every company has it's share of good and bad products,
> but the BEST GLOBAL BRANDs creates respect and buying power. Some
> of the companies above have a brand, but it is far from the best.

Oct 15 10:18 AM

[bestbrandslink:]

Only best brands fits on bestbrandslink.com, bid or buy your blocks on bestbrandslink.com

Nov 27 03:52 PM