David Wanetick

Is Crumbs' Stock As Appealing As Its Cupcakes?

While thousands of customers experience an immediate attraction to Crumbs' (NASDAQ:CRMB) legendary cupcakes on a daily basis, its recent financial performance is not easy on the eye. Same-store sales performance deteriorated 15.4% in the second quarter of 2013 after nose diving 17.7% during the first quarter. Management recently revised 2013 company-wide revenue guidance down from $57 million to $53 million.

Despite these disappointments, Crumbs does have a loyal and growing cadre of fans. Legions of customers look forward to treating themselves to Crumbs' cupcakes which come in dozens of varieties such as Red Velvet, German Chocolate, and Vanilla Coconut. Based on Twitter and Facebook (NASDAQ:FB) postings, some customers are nearly driven to despair when their favorite...

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