3 Most Important Factors Of Nike: Valuation, Valuation, And Valuation

| About: Nike Inc. (NKE)

What's the three most important things in real estate? People will say: location, location, location. You ask investors what's the three most important things in investing. You get answers like Warren Buffett's moat rating, how often it exceeds earnings estimates and maybe the chart. Nope, the three most important things in no particular order are: valuation, valuation, valuation. Why? Because valuation is THE conclusion to any and all investment considerations, not just another investment consideration. Need more convincing? Take a look here. But first, let's dig into our estimate of Nike's (NYSE:NKE) intrinsic value.

At Valuentum, we think a comprehensive analysis of a firm's discounted cash-flow valuation and relative valuation versus industry peers is the best way to identify the most attractive stocks at the best time to buy. This process culminates in what we call our Valuentum Buying Index, which ranks stocks on a scale from 1 to 10, with 10 being the best. Essentially, we're looking for firms that overlap investment methodologies, thereby revealing the greatest interest by investors (we like firms that fall in the center of the diagram below). Simply put: more interest in a stock = more buying in the stock = a higher stock price (buying a stock pushes its stock price higher).

If a company is undervalued both on a DCF and on a relative valuation basis, it scores high on our scale. Nike posts a VBI score of 6, reflecting our 'fairly valued' DCF assessment of the firm, its unattractive relative valuation versus peers, and bullish technicals. We compare Nike to peers Coach (NYSE:COH), Estee Lauder (NYSE:EL), and Tiffany (NYSE:TIF). We use this comparison because each holds a very attractive brand name, the common denominator. We don't view Nike as a shoe company.

Our Report on Nike

Investment Considerations

Investment Highlights

• Nike earns a ValueCreation™ rating of EXCELLENT, the highest possible mark on our scale. The firm has been generating economic value for shareholders for the past few years, a track record we view very positively. Return on invested capital (excluding goodwill) has averaged 33.6% during the past three years.

• Nike focuses its 'Nike Brand' and 'Brand Jordan' product offerings in seven key categories: Running, Basketball, Football (Soccer), Men's Training, Women's Training, Nike Sportswear (sports-inspired lifestyle products), and Action Sports.

• Nike has an excellent combination of strong free cash flow generation and low financial leverage. We expect the firm's free cash flow margin to average about 10.1% in coming years. Total debt-to-EBITDA was 0.1 last year, while debt-to-book capitalization stood at 3.6%.

• The firm's share price performance has been roughly in line with that of the market during the past quarter. We'd expect the firm's stock price to converge to our fair value estimate within the next three years, if our forecasts prove accurate.

• The firm might not have the potential explosive upside of Lululemon (NASDAQ:LULU) or Under Armour (NYSE:UA), but we think Nike has the best business model and the most valuable brand name among the three.

Business Quality

Economic Profit Analysis

The best measure of a firm's ability to create value for shareholders is expressed by comparing its return on invested capital (ROIC) with its weighted average cost of capital (OTC:WACC). The gap or difference between ROIC and WACC is called the firm's economic profit spread. Nike's 3-year historical return on invested capital (without goodwill) is 33.6%, which is above the estimate of its cost of capital of 9.8%. As such, we assign the firm a ValueCreation™ rating of EXCELLENT. In the chart below, we show the probable path of ROIC in the years ahead based on the estimated volatility of key drivers behind the measure. The solid grey line reflects the most likely outcome, in our opinion, and represents the scenario that results in our fair value estimate.

Cash Flow Analysis

Firms that generate a free cash flow margin (free cash flow divided by total revenue) above 5% are usually considered cash cows. Nike's free cash flow margin has averaged about 9% during the past 3 years. As such, we think the firm's cash flow generation is relatively STRONG. The free cash flow measure shown above is derived by taking cash flow from operations less capital expenditures and differs from enterprise free cash flow (FCFF), which we use in deriving our fair value estimate for the company. For more information on the differences between these two measures, please visit our website at Valuentum.com. At Nike, cash flow from operations decreased about 40% from levels registered two years ago, while capital expenditures expanded about 78% over the same time period.

Valuation Analysis

Our discounted cash flow model indicates that Nike's shares are worth between $41-$68 each. Why such a large range? Click here. The margin of safety around our fair value estimate is driven by the firm's MEDIUM ValueRisk™ rating, which is derived from the historical volatility of key valuation drivers. Based on our future projections, Nike's shares are bumping up to the high end of our valuation range--not an immediate cause for concern, but good to know.

The estimated fair value of $54 per share represents a price-to-earnings (P/E) ratio of about 22.8 times last year's earnings and an implied EV/EBITDA multiple of about 13.8 times last year's EBITDA. Our model reflects a compound annual revenue growth rate of 6.2% during the next five years, a pace that is lower than the firm's 3-year historical compound annual growth rate of 8%. Our model reflects a 5-year projected average operating margin of 14.2%, which is above Nike's trailing 3-year average. Beyond year 5, we assume free cash flow will grow at an annual rate of 3.3% for the next 15 years and 3% in perpetuity. For Nike, we use a 9.8% weighted average cost of capital to discount future free cash flows.

Margin of Safety Analysis

Our discounted cash flow process values each firm on the basis of the present value of all future free cash flows. Although we estimate the firm's fair value at about $54 per share, every company has a range of probable fair values that's created by the uncertainty of key valuation drivers (like future revenue or earnings, for example). After all, if the future was known with certainty, we wouldn't see much volatility in the markets as stocks would trade precisely at their known fair values. Our ValueRisk™ rating sets the margin of safety or the fair value range we assign to each stock. In the graph below, we show this probable range of fair values for Nike. We think the firm is attractive below $41 per share (the green line), but quite expensive above $68 per share (the red line). The prices that fall along the yellow line, which includes our fair value estimate, represent a reasonable valuation for the firm, in our opinion.

Future Path of Fair Value

We estimate Nike's fair value at this point in time to be about $54 per share. As time passes, however, companies generate cash flow and pay out cash to shareholders in the form of dividends. The chart below compares the firm's current share price with the path of Nike's expected equity value per share over the next three years, assuming our long-term projections prove accurate. The range between the resulting downside fair value and upside fair value in Year 3 represents our best estimate of the value of the firm's shares three years hence. This range of potential outcomes is also subject to change over time, should our views on the firm's future cash flow potential change. The expected fair value of $69 per share in Year 3 represents our existing fair value per share of $54 increased at an annual rate of the firm's cost of equity less its dividend yield. The upside and downside ranges are derived in the same way, but from the upper and lower bounds of our fair value estimate range.

Pro Forma Financial Statements

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.