Top 10 Autos for Customer Brand Loyalty

Ford Motor Company (F) vehicles accounted for six of the top 10 autos for customer brand loyalty in the US according to a Q209 auto-industry analysis from Experian Automotive.

According to the quarterly study, Ford Fusion (62.4%), Ford Edge (57.9%) and Ford Five-Hundred (56%) had the highest percentages of owners who returned to buy a Ford vehicle, while the Ford Freestyle (51.9%) was fifth, the Ford Escape (49.4%) ranked seventh, and the Ford Focus (47.57%) placed ninth.

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Other top-finishing vehicles include the Toyota (TM) Prius (52%) in fourth place, the Chevrolet Impala (51.7%) in sixth place, the Toyota Camry (47.8%) at #8 and the Toyota Corolla (47.56%) at #10.

“Brand loyalty is a critical element of success, even survival, in today’s challenged auto industry,” said Scott Waldron, president of Experian Automotive. “The ability to retain customers is an important indicator of product success and commitment to developing long-term customer relationships. As automakers are scrambling to maintain market share, holding onto current customers has never been more important.”

New, Used Registrations Down

The study also found that both new and used vehicle registrations are down year to date, with overall Q209 new vehicle registrations down 1.2 million units vs. Q208.

Additional new-vehicle findings:

• Toyota showed the largest unit drop in registrations, falling 277,000 units.

• Chrysler had the largest percent drop (42% fewer sales), followed by Toyota (down 41%).
• Ford sold more new vehicles in the US during the Q209 than did Toyota.

About the research: These loyalty findings and sales/registration trends are the result of Experian Automotive’s latest quarterly industry study that explored results from H109. Highlights from the report, which can be viewed via a recorded webinar, also include current market share and trends for all auto manufacturers that market in the US.

Comments

[Infobuddy:]

Ford will continue to dominate the market - their quailty, crash test worthiness, design, and owner loyality will keep Ford on top. It's a good company with great leadership that has leaned out and is doing everything right.

Oct 15 09:38 AM

[notsosmart:]

americans should wake up & support ford.in fact they should buy american wherever & whenever possible.hard to do with so much chinese junk around.wait till the prius crowd has to replace that battery pack(i mean pack-not a single battery).who would want to buy a used prius with the original pack?

Oct 15 10:32 AM

[Jeff B.:]

This is a very interesting result, because it almost directly contradicts what you can see in Consumer Reports. It would be very interesting to know exactly how Experian did this study> It totally amazes me to see the Chevy Impala on that list. My company uses IMpalas as fleet vehicles. I drov eone for about a year. What a piece of junk. Seats feel like K-Mart sofas. Handles like a 1970's Buick. Steering defects, etc.

Oct 15 10:50 AM

[Ricardo Mat...:]

My esperience with Ford in the past has been negative. I used to be a Ford person and my favorite model was the Mustang. I had an issue with a dealer (in Collierville, TN) messing up my paint and Ford refused to help me. I was told in no uncertain terms that I was on my own on that one... When I asked how could such a dealer have Ford's "President's Award" I was told by Ford that dealerships actually paid for that award. What?!!??? After weeks going back and forth with the dealer they finally "fixed" it. It did not fix it completely, but I counted my blessings and moved on. Now I understand the story about a guy that literally crashed into the showroom floor with his new Ford. He exited the car and tossed the keys stating "You can keep this piece of junk!". I also have a friend that took his wife's Expedition in multiple times because of noise coming from one of the front wheel/axis area. After all 3 times they were told "There is nothing wrong with the car." so they just left. At the third time his wife experienced the whole wheel assembly coming off at the next traffic light while driving off the dealership. Could you imagine if that would have happened in the Highway? She, and their daughter, would have probably died in the accident... Sorry, but I refuse to do business with such a company.

Oct 15 10:52 AM

[User 500468:]

This happens with all brands. In my opinion, it's the local dealers that fail the customer. My first Ford was a 1961 Galaxy, drove it until I sold it in 1990. A Ford has never failed me; you will find my experience true will all brands too.

Each brand has bad models and/or years. I follow Consumer Reports to help determine which ones to avoid, yes even Fords.


On Oct 15 10:52 AM User 500442 wrote:

> My esperience with Ford in the past has been negative. I used to
> be a Ford person and my favorite model was the Mustang. I had an
> issue with a dealer (in Collierville, TN) messing up my paint and
> Ford refused to help me. I was told in no uncertain terms that I
> was on my own on that one... When I asked how could such a dealer
> have Ford's "President's Award" I was told by Ford that dealerships
> actually paid for that award. What?!!??? After weeks going back and
> forth with the dealer they finally "fixed" it. It did not fix it
> completely, but I counted my blessings and moved on. Now I understand
> the story about a guy that literally crashed into the showroom floor
> with his new Ford. He exited the car and tossed the keys stating
> "You can keep this piece of junk!". I also have a friend that took
> his wife's Expedition in multiple times because of noise coming from
> one of the front wheel/axis area. After all 3 times they were told
> "There is nothing wrong with the car." so they just left. At the
> third time his wife experienced the whole wheel assembly coming off
> at the next traffic light while driving off the dealership. Could
> you imagine if that would have happened in the Highway? She, and
> their daughter, would have probably died in the accident... Sorry,
> but I refuse to do business with such a company.

Oct 15 11:27 AM

[bushrod lee:]

buy FORD CARS AND BUY FORD STOCK >

Oct 15 12:41 PM

[sethmcs:]

On my third Lincoln. Will drive only Lincolns.

Oct 15 06:10 PM

[Chicago Sch...:]

I bought a Ford Ranger back in 1987, it was a pretty good truck. I had to replace the valve cover gaskets twice. The first time it was with less than 12,000 miles and the dealer in Tinley Park, IL said too bad...it was not a mechanical part so too that was not covered.
I paid them to replace the gaskets that time and never went back to the dealer again. I would not ever purchase a car from Rizza. They want to sell you a car and pressure you to buy and make you think they will be your friends for life but when you need them... they forget about you like you were carrying the H1N1 virus. They turned me off to the Ford brand. My local Chevy dealer is great. Too bad Ford, because I do own you stock and think you do have a better idea. Good Luck..please dump the Rizza Roaches...and I might come back.

Oct 15 08:28 PM

[notsosmart:]

its mainly the dealers.they are too protected.there not so hi flying now.a lot have gotten their comuppance.

Oct 15 11:10 PM

[tomwilly:]

This study directly validates my experience. I own a 05 Fusion V6 FWD and a 07 Edge AWD, both have been flawless. My only dealer experience was when I purchased the cars, they have not been back for any issues. I'm a self maintainer. I've owned Asian cars in the past and quite frankly both my fords have given me less trouble. From the perspective of owner loyalty, yes, I will buy a ford next, I'm looking at a new Taurus to replace the Fusion, AWD this time.

Oct 15 11:53 PM

[butterflygo...:]

Ford continuing to dominate the market??


On Oct 15 09:38 AM Infobuddy wrote:

> Ford will continue to dominate the market - their quailty, crash
> test worthiness, design, and owner loyality will keep Ford on top.
> It's a good company with great leadership that has leaned out and
> is doing everything right.

Oct 16 12:59 PM

[Ralph Hunkey:]

For the F I R S T time in my life I will no longer buy a GM automobile.....

Oct 17 11:09 AM