Based in Portland, Oregon, Craft Brew Alliance, Inc. (NASDAQ: BREW), formerly Redhook Ale Brewery, Inc., is an independent craft brewing enterprise. The company established in 2008 through the merger of Widmer Brothers Brewing and Redhook Ale Brewery. In 2010, Craft Brew Alliance acquired Kona Brewing Co.
Craft Brew Alliance could be a long play for small-cap niche investors interested in the company's new focus from solidifying its foundation to its current appetite for growth. However, the fickle nature of consumers' tastes as applies to the beer, wine, and spirits industry, in tandem with the inherent tough competition in the Beverages (Brewers) industry may prevent some investors from investing in the company.
Nevertheless, here's a rundown on the strengths...
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