I first looked at Constant Contact (CTCT) at the beginning of 2012. There was a lot of hype surrounding the company's social media product launch and its stock was trading at ~$30 levels. As always, over expectation and media hype are rarely good for a company's stock. The company failed to deliver, its stock plummeted to low teens by the end of the year and most of the investors forgot about it. Frankly, I wouldn't have looked at the company again. After all its main business - email marketing - is getting commoditized with many smaller players entering the fray making the industry structure unfavorable. Although there were talks about the company diversifying in the new areas,...
Constant Contact: Why This Email Marketing Company Deserves A Second Look
Sep 1 2013, 13:47 | about: CTCT
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