Bleecker Street Research
Long/short equity, special situations

Virtual Piggy: An Intriguing Idea But Running Out Of Time To Execute

Overview

Virtual Piggy (OTCQB:VPIG) is a company that operates a payments system that allows parents of teenagers and pre-teens manage and track their spending habits. While I understand the attraction to this idea, the stock is currently trading well above what I believe is the fundamental value. The Virtual Piggy website describes it business model as this:

Our Flagship product, Virtual Piggy, is a tool that provides a secure mechanism for children to initiate purchases online that are parent controlled and monitored while also learning to manage their money. Such pre-approved transactions help merchants to reduce friction in the online purchasing process and also to comply with COPPA regulations in the US.

The company currently trades at $2.02/...

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