Seeking Alpha

Rue21 (RUE) is definitely an investment idea that was not conceived by the Peter Lynch tactic of investing in the securities of companies that you encounter and admire in your everyday life. You will regret the assault on your senses that is a visit to their website. Lots of mismatching type, random lack of capitalization, exclamation points following assertions that need not be spoken let alone shouted, and screens flashing fast enough to cause seizures. In short, this is "cool" or what passes for cool among the strangely dressed young people pictured on the site. Several of their models are barely dressed at all; given that the store is selling clothing, I hope that they at least got...

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