Manchester United Football Club (MANU) is one of the most recognizable brands on the planet. The brand has developed over the last 20 years as on field success allowed management to leverage the brand. However, recent developments at MANU have cast doubt over its ability to maintain itself not only as a leading team in Europe but also domestically in the English Premier League.
Understanding the Business Model
MANU derive its revenue from three principle sectors; Commercial, Broadcasting and Matchday. Commercial revenue includes "sponsorship", "Retail, Merchandising, Apparel and Product Licensing" and "New Media and Mobile".
The chart below highlights MANU's total revenue for the last 4 fiscal years. While revenue is roughly split between each...