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Amazon (AMZN) easily beat Wall Street’s estimates for its third quarter, reporting a net income of $199 million, or 45 cents per share, on sales of $5.45 billion, a 28 percent jump from the year-ago quarter. Analysts had been expecting earnings of 33 cents on sales of $5.03 billion. (Statement)

Shares of Amazon immediately jumped, up more than 10 percent in after-hours trading. The company, in its release, was bullish on Kindle, the company’s e-reader device. In a statement, CEO Jeff Bezos said:

Kindle has become the #1 bestselling item by both unit sales and dollars – not just in our electronics store but across all product categories on Amazon.com. It’s also the most wished for and the most gifted. We are grateful for and energized by this customer response. Earlier this week we began shipping the latest generation Kindle. Its 3G wireless works in the U.S. and 100 countries, and we’ve just lowered its price to $259.

Still, Amazon - increasingly referred to as the “Wal-Mart of the Web” - is a company in transition. Some of its core physical products - such as books and music - are increasingly moving into a digital world and Amazon continues to adjust. Its Kindle book reader, which has seen price drops, has become synonymous with e-readers, even as competitors surface.

For the current quarter, which includes the holiday season, the company issued guidance of sales between $8.125 billion and $9.125 billion, a growth of 21 percent to 36 percent, compared to the year-ago quarter.

Shares of Amazon were flat for the day, closing at $93.45 in regular trading. In after-hours trading, shares jumped more than 10 percent and were on the rise.

Amazon will host a conference call with investors this afternoon. I’ll tune in to the call and update this post with highlights from the quarter.

From ZDNet: