Amazon: Well Run, Innovative Companies Thrive No Matter What

Internet retail giant Amazon (AMZN) reported blowout earnings Thursday (see earnings call transcript here), with strong numbers on its Kindle electronic book technology impressing many.

AMZN continues to be the dominant player in the "click-and-mortar" sales biz ... they seem to offer virtually every product in the world through their site and their various partners.

The big bump in the shares pushed AMZN to an all-time high (see the following chart). What is interesting here is that AMZN is now above even the levels of the "Internet Bubble". This shows that well-run, innovative companies will thrive no matter what the economic or market situation.

Personally I would say that for a long-term technology holding, I rate AMZN a "Buy".

AMZN Monthly Chart

Disclsoure: No current positions or recommendations in AMZN.