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The losses continue to pile up for Coldwater Creek (CWTR). The company hasn't posted a quarterly profit since Q2 of 2010 and has lost money every year since 2008. While CWTR has suffered from a weak economy and jobs picture, more critical is the retailer's fashions failed to resonate with customers. The picture is reflected in its stock price over the past few years.

The question on every investor's mind is - what's next?


CWTR is a specialty retailer of women's apparel, jewelry and accessories. The retailer has 344 retail stores, 36 factory stores, 8 spas and an e-commerce platform. Each retail location averages about 5,700 square feet and each factory outlet store...

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