Why Did It Take So Long To Add Visa To The Dow?

| About: Visa Inc. (V)

Why did it take so long to add Visa (NYSE:V) to the Dow?

I have written many articles in the past about what a great stock Visa is. Well finally, somebody else besides me must also think it is a great company because it was just added to the Dow Jones Industrial Average (NYSEARCA:DIA) yesterday alongside Nike (NYSE:NKE) and Goldman Sachs (NYSE:GS).

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It isn't every day that a company gets to join the DJIA, and, if it does, it means that another company must go. After all, there is only room for 30 companies. And as Visa, Nike and Goldman Sachs are now being added, Alcoa, Bank of America, and Hewlett-Packard are all being kicked to the curb. This is the biggest DJIA membership change to take place in almost ten years. Alcoa has been a member for 54 years, HP a member for 16, and Bank of America-five. What took so long?

In my opinion, these stocks are getting kicked out because of their lousy performance against the market over many years. Again, what took so long?

Let's begin with Alcoa (NYSE:AA).

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Alcoa has returned an average of negative 10 percent per year over the last ten years. That is right - NEGATIVE 10 percent per year.

Over the last five years, it has done even worse than that. The stock has averaged negative 20% per year. It sounds like the folks at Dow Jones are picking stocks for their index just like many individual investors pick their own. Buy big stodgy old company of yesteryear that it has good name recognition - Microsoft, Cisco, Hewlett Packard, etc. etc. etc.

It makes you wonder where the Dow would be today had it kept its list a little more current over at Dow Jones.

Let's next check out another exile - Bank of America.

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The shares have done a little bit better than Alcoa, but not by much.

Shares have average negative 6.4% per year over the last ten years, and that includes the dividends.

The stock has delivered an average -14% per year over the last five years. In addition to this the stock was down a gut-wrenching 63% in 2008. This is hardly normal "blue-chip" behavior.

Would Bank of America still be around today if it were not for the U.S. taxpayer?

Again, it makes one wonder where the Dow would be today if it had well managed companies in it as opposed to mismanaged companies like Bank of America.

Two duds in a row, what about Hewlett Packard?

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While the performance of Hewlett has not been as bad as the other two stinkers, it has not been very good either.

Shareholders cannot be too happy with the previous three and five year returns. Maybe Meg Whitman should sell her shares on eBay (EBAY).

Again Dow Jones, what took so long?


So what makes Visa so lucky to have been crowned one of the newest Dow members? Let's take a look.

Visa is a San Francisco-based company that provides global payment solutions in support of the credit and debit payment programs of financial institutions. It is a $115 billion large cap company that I give a conservative risk profile to.

Therefore, it is a stock that I own in my conservative growth accounts as opposed to my aggressive growth accounts because this is not the kind of stock that has the potential to double in a few months. It is also not a high-risk stock either.

Rather, Visa is a good company that has continued to plow along steadily over the years, and there's nothing wrong with that. Visa first went public in 2008 at $45 per share and today it is priced at $182 per share. Visa also pays shareholders a tiny dividend 0.7%. So it pays about what you would get on a one-year CD right now.


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Over the last five years, Visa has ran circles around the S&P 500 delivering 22% per year while the market has delivered an average of only 6.5%.

Over the last three years, Visa has been averaging a 40% return per year, while the market has been averaging 14.9% per year - Visa has almost tripled the returns of the market.

Over the last 12 months, Visa is up 44.6% while market is up 17.2% - it has more than doubled the returns of the market.

Visa currently passes my performance test.

The performance is there, at least for now. Will it continue in the future?

Of course, nobody knows for sure, but we can look to its current valuation for some valuable clues.


When I write articles on Visa, I write about both the performance AND valuation of the stock. I am not a pure value investor, nor am I a pure performance investor - I like to combine them both.

There are a lot of seemingly cheap stocks out there that are nothing more than value traps.

There are also numerous "hot" performers that are way overvalued that investors need to be careful with.

I like to combine both of these investment styles in the stocks that I invest in.

So now let's look at the valuation of Visa.

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Visa is currently trading at 20.7 times forward earnings. This number sounds a bit rich, but Visa has been growing its earnings over the past five years at almost 30% per year, so it is still trading at a discount to its past growth rate.

Furthermore, Visa is expected to grow its earnings by 18.6% per year over the next five years, so it is trading at a PEG ratio of 1.11. This is not an outrageous valuation nor is it the cheapest stock in the world.

When I carry out Visa's earnings estimates over the next five years and I apply a multiple that I think is appropriate for a credit card company, I come up with a valuation of $355 per share. The stock is currently trading at only $182.

Visa currently passes my valuation test.

Stock chart

In addition to performance and valuation, I also like a good, healthy stock chart. When I bought Visa last June, it had a great chart. I'm up 45% since that purchase. And while Visa has had a very dull chart recently, it has not been bad enough to cause me to sell the stock

And of course now, Visa's stock chart is really perking up again.

Getting added to the Dow is quite a feather in the cap, Visa. In fact, I bet they have been high-fiving each other over there in San Francisco at Visa headquarters.

Visa is a stock that I currently own in my portfolio as it has the performance that I like, the valuation I require, and a healthy stock chart. You know sometimes they say that becoming a DJIA member is a curse (Cisco and Microsoft haven't done so well since they were added), so, as always, I will continue to monitor Visa's performance, valuation and stock chart via my Best Stocks Now! App. After all, who knows-maybe I'll have to get rid of it one day now that it has been added to the DJIA.

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Disclosure: I am long V. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.