What Can UPS Do for Social Media?

While this UPS sponsored video at Mashable is slick, I’m scratching my head over it.

Aside from the fact that it’s extremely basic–which is probably UPS’s intent–I’m just not making the connection between a courier service and social media.

Can anyone help me out? Why is UPS sponsoring this?

Comments

[inversearch:]

The title "Monitoring Your Industry" seems to be their way of saying/announcing they

Oct 27 10:22 AM

[Albert Maruggi:]

Old revenue model, Old application of resources, new medium. Baby steps, Bob, baby steps

Oct 29 04:15 PM