What’s Black and White and Red All Over? Newspaper Circulation

By MG Siegler

The Audit Bureau of Circulations has released the numbers for the top 25 daily newspapers in the U.S. based on their weekday circulation numbers. Not surprisingly, the numbers are bad — okay, awful. Exactly one of the top newspapers has shown growth when compared to where they were 6 months ago. That paper is The Wall Street Journal, which is now the number one paper in the country thanks to USA Today’s staggering loss of nearly 20% of its readership the past 6 months.

And it’s not like WSJ is growing like gangbusters, it grew 0.61% in the last six months.

Also a good list is the top 10 gainers in circulation, only because it looks like they could barely find 10 papers in the entire country with positive gains. Almost all of the ones on this list are smaller papers, with Women’s Wear Daily coming in as the number two gainer over the timeframe.

Below, find a chart of top 10 circulated paper’s “growth” over the past 6 months. Below that find the raw data for the Top 25 papers.

THE WALL STREET JOURNAL — 2,024,269 — 0.61%
USA TODAY — 1,900,116 — (-17.15%)
THE NEW YORK TIMES — 927,851 — (-7.28%)
LOS ANGELES TIMES — 657,467 — (-11.05%)
THE WASHINGTON POST — 582,844 — (-6.40%)

DAILY NEWS (NEW YORK) — 544,167 — (-13.98%)
NEW YORK POST — 508,042 — (-18.77%)
CHICAGO TRIBUNE — 465,892 — (-9.72%)
HOUSTON CHRONICLE — 384,419 — (-14.24%)
THE PHILADELPHIA INQUIRER — 361,480 — N/A

NEWSDAY — 357,124 — (-5.40%)
THE DENVER POST — 340,949 — N/A
THE ARIZONA REPUBLIC — 316,874 — (-12.30%)
STAR TRIBUNE, MINNEAPOLIS — 304,543 — (-5.53%)
CHICAGO SUN-TIMES — 275,641 — (-11.98%)

The PLAIN DEALER, CLEVELAND — 271,180 — (-11.24%)
DETROIT FREE PRESS (e) — 269,729 — (-9.56%)
THE BOSTON GLOBE — 264,105 — (-18.48%)
THE DALLAS MORNING NEWS — 263,810 — (-22.16%)
THE SEATTLE TIMES — 263,588 — N/A

SAN FRANCISCO CHRONICLE — 251,782 — (-25.82%)
THE OREGONIAN — 249,163 — (-12.06%)
THE STAR-LEDGER, NEWARK — 246,006 — (-22.22%)
SAN DIEGO UNION-TRIBUNE — 242,705 — (-10.05%)
ST. PETERSBURG (FLA.) TIMES — 240,147 — (-10.70%)

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Comments

[notsosmart:]

red all over is right.dead papers printing.the new generation is not interested in newspapers if they can read at all.50% high school drop out rate,50% 1st year college drop out is making us dumb-dumber.so far it hasnt impacted the beer market or the sport & concert ticket sales too much.in sports language-we have had our inning.

Oct 27 10:25 AM