Stephen Simpson, CFA
Long only, growth at reasonable price, value, research analyst

Relative To The Risks, The Turnaround Rewards At Bebe Don't Impress

With shoppers seemingly on a general strike, there is no shortage of turnaround/recovery ideas in the apparel sector. It's different situation with bebe stores (NASDAQ:BEBE), though, as this company isn't suffering from the fickle whims of teen fashion or the sudden drop in mall traffic. Rather, bebe has seen its reported sales decline year over year since 2008 and hasn't sniffed a double-digit operating margin since that same year.

The company has a turnaround strategy in place, as well as a CEO who is less than a year into the job. While management has done a good job of telegraphing what are likely to be ugly-looking numbers until legacy merchandise is off the shelves and out of the...

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