Leading Brands (LBIX) creates, designs, bottles, distributes and markets its own proprietary premium beverage brands via its unique Integrated Distribution System (IDS)" which involves the Company finding the best and most cost-effective route to market. The company sells its products under the TrueBlue, PureBlue, LiteBlue, TrueBlack, and Happy Water brands. It prides itself on being "North America's only fully integrated healthy beverage company." The Company strives to use the best natural ingredients hence its mantra: Better Ingredients -- Better Brands. Overall, it's a simple business model: it cuts out all of the middle men from drink creation to retail shelf, including bottling, distribution, and marketing it's a one-stop shop.
On July 11, Leading Brands reported its...
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