Sujan Lahiri

Hipcricket: A Hidden Gem In The World Of Mobile Advertising

The mobile advertising industry has grown significantly in the past last years, and the best is yet to come. The proliferation of smart phones, with internet browsing and a multitude of applications, have created fertile ground for mobile focused companies to grow in size and scope. According to Gartner, a leading technology research company, mobile advertising will at least double from $11 billion this year to $24 billion in 2016. In addition, Cisco (NASDAQ:CSCO) calls for an average annual growth of 66% of mobile data traffic from now to 2017. Experts believe that these estimates are even conservative. It is clear; the mobile advertising industry is huge and still growing at a rapid pace. Over the last few...

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