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Interactive marketing firm Acxiom (ACXM) rose 15% Thursday after reporting a decent quarter.
After the close of trading on June 24th, the company preannounced an ugly quarter, and I wrote that we should expect them to trade down when trading resumed and maybe buy some shares the next morning. Now we're sitting on a nice 27% gain, and there's room to go higher (click to enlarge). "Several of our clients have indicated to us that they expect to increase their marketing spending during the second half of our fiscal year. This anticipated increase in client spending coupled with our continued emphasis on expense management gives us confidence that our second half operating income performance will improve over the first half of the fiscal year." "During Q2, we announced our expansion into the Middle East and North Africa with the acquisition of DMS, or Direct Marketing Services, in the kingdom of Saudi Arabia and United Arab Emirates. What’s most exciting about this developing market is where less than 1% of the $3 billion in advertising spend goes towards the targeted marketing like the services Acxiom provides"
Acxiom is by no means hitting the cover off the ball, but that's why we were able to pick up shares for a big Free Cash Flow Yield. Positives from Wednesday night's earnings announcement and conference call (see entire earnings call transcript here):

Disclosure: Long ACXM
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