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The entertainment industry is in the midst of a sea change that is being driven by a continuing effort by companies to help consumers "cut the cord". Leading this charge is Disney (NYSE:DIS), largely through various iterations of its ESPN property. Last June, Apple (NASDAQ:AAPL) added WatchESPN to Apple TV, which is also available through Roku, and which will likely be added to Google's (NASDAQ:GOOG) Chromecast at some point. While this adds to the expanding number of streaming services, such as those offered by Netflix (NASDAQ:NFLX) and Amazon (NASDAQ:AMZN) Prime, ESPN has an important advantage.

Sports are one of the few segments of programming that consumers still feel strongly about watching live. What this means is that while the Disney service still requires a subscription to a cable or satellite provider, the technology behind it can be perfected. If consumers are ultimately able to cut the cord on sports, the entire industry is likely to change dramatically. When coupled with the fact that Disney recently announced an $8 billion stock repurchase, the company is well positioned.

In the video below, I discuss how Disney is working with partners to accelerate sports to a new delivery method that could change things forever.

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Source: Disney Will Alter Cable's Ability To Compete