Seeking Alpha

Body Central: Update

Since we wrote our original article in March of this year, Body Central's (BODY) stock price has experienced significant "volatility" (to use a popular term ) for "a big stock decline". A 40% rise in the stock price, followed by a subsequent 50% decline in just six months is pretty surprising, even for the volatile teen retailer space. While we had no expectations of a significant improvement in BODY's 2014 business (the new fashion merchandise is just hitting the stores now), we were surprised that the company hasn't been able to show stabilization in its core business. After the latest quarterly report, the well documented list of excuses continued to get longer. Instead of...

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