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According to ChinaByte, Shanda Interactive (SNDA) CEO Chen Tianqiao announced plans to provide content for IPTV including online games, music,
movies, electronic novels, and comedy shows. Shanda, Intel and a number of PC manufacturers have also produced what is being called the Shanda
IPTV Receiver. The receiver will allow viewers to play
Shanda's games and use other IPTV services on their televisions. Shanda expects demand for the
receiver to hit one million units in 2005.

Shanda is also reportedly interested in acquiring a movie production company to produce online movies.

Source: Shanda Interactive CEO embraces IPTV