eLong (NASDAQ:LONG) is the second fiddle in the Chinese OTA (online travel agent) market. The company focuses nearly solely on hotel booking over other forms of revenue with small business in advertising, travel insurance, and air travel. The company has the goal of becoming the #1 hotel booking platform in China, and they have a long way to go to catch the leader of the pack in Ctrip.com (NASDAQ:CTRP). Overall, we believe that LONG is a wait and see type play that has some potential catalysts that could pan out for strong growth, but they are still very much in the works. The company at this time with a 32 future PE has priced in a...
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