In Search of Green Pastures
For many investors (including myself) it is often difficult to purchase attractive brands with exceptional characteristics. The difficulty comes in finding the right price to pay - as many of these companies are either ubiquitous and thus very popular with investors or are privately held. It is hard, though not impossible, to purchase shares in companies which own "obvious" brands as their virtues are readily understood by many investors. This popularity translates into high prices, and I don't like to overpay. I am of the opinion that it is very important to identify companies with well known brands and then to watch and wait for the correct entry point.
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