Seeking Alpha
About this author:

Google (GOOG) is looking to grow through acquisitions. Is this good news for investors? Let me offer up a sports analogy. In baseball, the lifeblood of a franchise is the minor league farm system. Producing your own talent produces a success that is more sure than trying to build a winner through free agency. Once every ten years the Yankees might win a World Series with a team built through free agency but I’ll show you example after example of how a team with a solid farm system outperforms.

Growth through acquisition is akin to a baseball team that abandons their farm system. Google management is sucking the life out of their R&D team each time they purchase a Youtube or an AdMob. Employees who innovate at Google might get used to the new growth through acquisition model and come to expect it. It doesn’t seem like working R&D at Google is as appealing as it once was.

Google might not be getting what they think they’re getting with their $750 million purchase of AdMob. Don’t get me wrong, AdMob is exploding right now with their 80% share of in-app advertising for the iPhone, but is it sustainable? Their success lies at the mercy of Steve Jobs. Mr. Jobs doesn’t seem to mind if you make a little money through Apple (AAPL), but once you become a major leech off the Apple ecosystem you will be shut out. The only barrier holding Apple back from taking over the ad business of App Store offerings is themselves. It’s one Steve Jobs decision away. Eric Schmidt has already soured the Google relationship with Apple and I don’t anticipate Jobs will allow Google to make a killing off the App Store advertising.

I’m not convinced that anything good is coming from Google’s farm system. The techies want us to believe that Android is a huge opportunity just like Chrome, Checkout, Earth, and Maps but I am not ready to join the hype. Over the weekend I watched as Droid clones showed up to empty Verizon (VZ) stores across the country in hopes of finding a true competitor to the iPhone. Hard core techies despise Apple for controlling the App Store and are trying to hype up any alternative. So far, I don’t see any.

Most believe that there is room for more than one winner in the smart phone market but is that really true? In a world where all things are accessible, I believe consumers will flock to the best and shun the rest. At a time when Google should be growing their search business through innovations like those at Twitter and Facebook, they have taken their eye off the ball and they have abandoned their in-house R&D. I don’t like this company nearly as much as I did back in 2006. Google still deserves to be in the group of market leaders but purchases like this AdMob deal make me uneasy. I prefer in-house innovation.

Disclosure: long AAPL

Print this article with comments

This article has 30 comments:

  •  
    Apple Cider
    Nov 10 08:59 AM | Link | Reply
  •  
    Not only was AdMob a direct competitor to Google in their cashcow domain of online advertising, but due to their heavy presence on the iPhone they represented a fantastic hedge for Google against the penetration of Android in the smart phone market.

    This beautiful aquisition makes perfect sense on all accounts and this baseless article is what's making me uneasy.
    Nov 10 09:15 AM | Link | Reply
  •  
    The author does know that APPL was the other bidder for AdMob, right? I suppose if APPL had been successful, he would have written an article extrolling Apple's "brilliance."
    Nov 10 09:20 AM | Link | Reply
  •  
    As a twofold victim of mergers and acquisitions I support your point of view.
    Nov 10 09:47 AM | Link | Reply
  •  
    Another day another Jason cheerleads apple story.

    Story pretends to be about GOOG, but after a quick bit of BS about external growth, Jason is right back to cheerleading for steve Jobs.


    Goog, is right on target to purchase Admob, perhaps the pricing is wrong, but the plot is right.
    As to steve, cutting them out? Sure, sure that is just what apple wants, to get the DOJ and steelie sniffing around.

    In my view, Steve is already thinking about spinning off / freeing /external oversight for the app store.
    Nov 10 12:28 PM | Link | Reply
  •  
    Another day another jack-the-M$-shill hates on Apple comment.


    On Nov 10 12:28 PM jack dee wrote:

    > Another day another Jason cheerleads apple story.
    Nov 10 12:59 PM | Link | Reply
  •  
    So, the result: Google overpaid, and Apple can retaliate by building a competing system. Apple wins the round.


    On Nov 10 09:20 AM herbert hoover wrote:

    > The author does know that APPL was the other bidder for AdMob, right?
    > I suppose if APPL had been successful, he would have written an article
    > extrolling Apple's "brilliance."
    Nov 10 01:26 PM | Link | Reply
  •  
    GOOG at $550 looks like a shorting opportunity. The reality of it is GOOG is a one hit wonder who has transformed the advertising model of business ... everything else the company has done to date has not been a cash cow by any means. Money being thrown into the smart phone arena is a waste in my opinion ... as every joe blow tech company now has a phone branded with their label ... when Qualcomm, Arm Holding, TI, and Intc are the only true innovators ... GOOG is making the software side of the phone business ... FREE as usual. I'm short DELL, as I see just two massive IT companies surviving this current downturn ... HPQ and APPL ... that's right ... when all is said and done MSFT is going to flop ... two or three years from now ... but DELL goes down the sink next year.
    Nov 10 02:00 PM | Link | Reply
  •  
    I agree with your comments, but think you should wait a year before shorting GOOG. If the recession is REALLy winding down, Goog may return to its $750-ish pre-recession peak for a time.


    On Nov 10 02:00 PM ryanclarke wrote:

    > GOOG at $550 looks like a shorting opportunity. The reality of it
    > is GOOG is a one hit wonder who has transformed the advertising model
    > of business ... everything else the company has done to date has
    > not been a cash cow by any means. Money being thrown into the smart
    > phone arena is a waste in my opinion ... as every joe blow tech company
    > now has a phone branded with their label ... when Qualcomm, Arm Holding,
    > TI, and Intc are the only true innovators ... GOOG is making the
    > software side of the phone business ... FREE as usual. I'm short
    > DELL, as I see just two massive IT companies surviving this current
    > downturn ... HPQ and APPL ... that's right ... when all is said and
    > done MSFT is going to flop ... two or three years from now ... but
    > DELL goes down the sink next year.
    Nov 10 03:09 PM | Link | Reply
  •  
    '[...] hates on Apple'? Oh, please.

    Just a quick look at this Schwarz guy's 30 most recent SA posts tells me all I need to know. Fully 11 of them mention 'Apple' in the title, followed by nothing short of teenage-girlish APPL boosterism, within...APPL is going nowhere but up, Apple kills Palm, Apple may drop Google, etc.

    How many articles cite 'Google' in the title? 2 of 30 - both of which, unsurprisingly, also mention 'Apple' - and these posts express nothing but negativity toward the company from Mountain View.

    If this clown doesn't qualify as a shill for Cupertino, I don't know who does.


    On Nov 10 12:59 PM JW.USC wrote:

    > Another day another jack-the-M$-shill hates on Apple comment.
    Nov 10 03:24 PM | Link | Reply
  •  
    Google has yet to find a revenue stream that is not ad related. They are giving away products for free (not a great business strategy in the long run).

    This was a defensive buy rather than anything else. Google has to protect its monopoly in ad selling or its finished. Its a one product company that cannot allow any form of competition to establish itself in its core market.
    Nov 10 07:14 PM | Link | Reply
  •  
    The premise of this article; the baseball analogy of building a winner through the farm team instead of through free agency, doesnt work. Note: The Yankees won twice in the last ten years and the Red Sox won twice. they spent the most on free agency, and no other homegrown team won championships consistently. But to be honest, even my point isnt unassailable....The Red Sox, Yankees and other winning teams (like the 2001 Diamondbacks with free agents Curt Schilling and Randy Johnson) are really all hybrids. Google, like these baseball teams, need to grow organically and through acquisition to fill holes in their strategy.
    Nov 10 10:06 PM | Link | Reply
  •  
    Google will be buying Apple once it finishes collapsing after Jobs croaks which, given the state of his health, will be ".. any minute now".
    Nov 10 10:38 PM | Link | Reply
  •  
    Eleven of Jason's last 30 articles mention Apple -- so what? He's been an Apple bull for quite some time, and he's been right. He COVERS Apple as an independent analyst, he says it's his favorite stock. Are you saying that analysts shouldn't write repeatedly about their favorite ideas? Any bull on Apple (which just went from $80 to $200 in 7 months, and which is a 10-bagger in the past 5 years) is a fanboy? As for Google, they are an advertising and software company. I believe Jason's thesis is correct. And who wants to buy a smartphone that is run on the system of the world's biggest advertiser/data miner? Not me, thank you very much. Until we start seeing the Droid taking serious market share, I still view Google as a one-hit wonder. That one hit is a doozy, but I've never seen how they have a moat to protect the franchise from the next big thing. I don't see that problem with Apple. I've never met anyone who went Mac/iPhone and then switched back.
    Nov 11 08:36 AM | Link | Reply
  •  
    GOOG is a one product company whereas APPL offers a comprehensive model with a global strategy.

    Furthermore, APPL offers you 45% greater RETURN ON EQUITY compared with what Schmidt offers you.

    So what's not to like about Apple? It's a great company by every standard. It's got depth of talent and management.

    For ample proof, go read Jason's ebook, AppleRevolution.com

    Disclosure - VERY long on APPL, with nothing in HPQ. All my equities overseas. Brazil and China iPhone are cooking nicely.
    Nov 11 09:04 AM | Link | Reply
  •  
    Could you repeat your comment about China and IPhone "cooking nicely"?......China now days is Waterloo equivalent for Apple.!!!.


    On Nov 11 09:04 AM NoGambler wrote:

    > GOOG is a one product company whereas APPL offers a comprehensive
    > model with a global strategy.
    >
    > Furthermore, APPL offers you 45% greater RETURN ON EQUITY compared
    > with what Schmidt offers you.
    >
    > So what's not to like about Apple? It's a great company by every
    > standard. It's got depth of talent and management.
    >
    > For ample proof, go read Jason's ebook, AppleRevolution.com
    >
    > Disclosure - VERY long on APPL, with nothing in HPQ. All my equities
    > overseas. Brazil and China iPhone are cooking nicely.
    Nov 11 10:05 AM | Link | Reply
  •  
    Apple's sold an estimated 3-4 million iPhones in Chain-- that's quite good for a third world country with poor per capita GDP.

    Unfortunately, the "official" sales, through China Unicom, are poor-- those phones are crippled; thus, thus the black market phones are doing much better. High black market activity is hardly unusual in communist police states.


    On Nov 11 10:05 AM Advill wrote:

    > Could you repeat your comment about China and IPhone "cooking nicely"?......China
    > now days is Waterloo equivalent for Apple.!!!.
    Nov 11 10:11 AM | Link | Reply
  •  
    there's nothing wrong with an analyst who tells you he favors a stock and then talks about it, which Jason does. Apple is a very good long term investment and a company that Steve Jobs has made so financially secure and so market strong that it will continue when he no longer does. It will be around in 2020, still prospering, which makes it a safer investment than some others who might not be. If you're a buy and hold investor, that's pretty important.
    For those of us who invest in tech companies, it's important to hear from analysts about the stocks we hold. We can choose what to read. Most analysts have a stock preference or like certain companies. As long as they let us know if they're invested in a company they're writing about, then I don't see the problem.
    Nov 11 10:17 AM | Link | Reply
  •  
    Google might have overpaid from a pure revenue metric (AdMob's estimated run rate is around $100 million which is split 60/40 with publishers leaving AdMob with around $40 million). But AdMob's entire revenue stream has come online essentially in the last 3 years. So the growth rate is outstanding.

    Unlike some of their other deals, Google did this as an all stock deal. So they didn't really pay anything for the company, their shareholders did. And considering AdMob's alleged $100 million revenue run rate and GOOG's P/S ratio of 7.9, it looks like GOOG paid exactly an amount they considered to not be dilutive to their shareholders.


    For the record, for AdMob's most recently reported period, the iPhone accounted for 48% of smartphone ads, but Android accounted for 17%. This was before the launch of the Droid. So Android is slowly building some market presence.

    I agree that we've yet to see Google effectively monetize most of their non-core initiatives; however, Google believes that with things like Android, Chrome, and ChromeOS that they're creating incrementally larger markets to serve. If they define things in those terms, it'll always be difficult to establish a firm metric for success versus failure.

    reinharden
    Nov 11 10:37 AM | Link | Reply
  •  
    Yeap, the problem is "official " market (where the mainstram incomes for Apple will come with Unicom fees, it seems that Apple was not able to adapt the business model into chinese preferencies, and this is alarming from my point of view.
    Chinese market (as many third world markets) use pay-as-you use credit, you have any store around selling cards with $5 to $20 dollars credit activated by a scratch to read code, that is the way 95% of that market uses phones.

    Why Apple is not selling following that model?...millions of chinese dies for an apple but they can not us it.

    Rgds.


    On Nov 11 10:11 AM Tom B wrote:

    > Apple's sold an estimated 3-4 million iPhones in Chain-- that's quite
    > good for a third world country with poor per capita GDP.
    >
    > Unfortunately, the "official" sales, through China Unicom, are poor--
    > those phones are crippled; thus, thus the black market phones are
    > doing much better. High black market activity is hardly unusual
    > in communist police states.
    Nov 11 10:52 AM | Link | Reply
  •  
    google just needs to put their free cash flow towards large cap multinationals if they want to do something against the grain
    Nov 11 11:04 AM | Link | Reply
  •  
    Google has unlimited resources and talent, they have a brand that stands for search/online advertising, they have a huge client-base of advertisers who are already spending massive amounts of money with them.

    Why on earth does Google need to buy into this market (paying a premium over building it themselves)?

    If Google has to buy their way into what amounts to a sub-market within their main area of business, what does that say about management's confidence in their own team?
    Nov 11 12:31 PM | Link | Reply
  •  

    Mollytjm, you are right, there nothing wrong with an analyst talking about a stock.

    But that is not what Jason does, he cheerleads, He points out only good things about apple steering clear of anything that could sound even neutral.
    Jason also bad mouths companies that compete with Google, its all about promoting and not about discussing.

    In this post he even headlines it as a story about google, and then jumps right back into fanboy mode.

    And me , a shill? Hardly, MSFT GOOG MOT would not be bothered paying for my piss poor point of view,


    On Nov 11 10:17 AM mollytjm wrote:

    > there's nothing wrong with an analyst who tells you he favors a stock
    > and then talks about it, which Jason does. Apple is a very good long
    > term investment and a company that Steve Jobs has made so financially
    > secure and so market strong that it will continue when he no longer
    > does. It will be around in 2020, still prospering, which makes it
    > a safer investment than some others who might not be. If you're a
    > buy and hold investor, that's pretty important.
    > For those of us who invest in tech companies, it's important to hear
    > from analysts about the stocks we hold. We can choose what to read.
    > Most analysts have a stock preference or like certain companies.
    > As long as they let us know if they're invested in a company they're
    > writing about, then I don't see the problem.
    Nov 11 12:50 PM | Link | Reply
  •  
    Google is the new age Microsoft. They dominate in one area (in Microsoft's case, a couple of areas) and they generate tons of cash. That is the good news.

    The bad news is that both Microsoft and Google are, have been, and will be terrible at allocating that cash.

    The Google and Microsoft "throw enough sh-t on the wall and see what sticks" philosophy sounds great in the early stages, but wears thin. Both companies will continue to dominate in certain business areas. Both will continue to generate tons of cash in their core businesses. But both companies fail to have a good future strategy. The author has nailed it on this point.

    Apple doesn't just see the future, they create it. They execute better than the others.
    Nov 11 02:43 PM | Link | Reply
  •  
    It appears that Dan has no idea what he is talking about.

    MSFT makes more money on sharepoint then many companies even turn over.

    Server software is worth more than some other F500 companies. Msft is making profit with xbox in a market everyone they would be laughed out of.

    Tools , xbox azure secondlight its all happening, but then when your entire focus is on phones and fancy keyboards, of course you might miss the fact that GOOG has continued to expand its market, into segs that it was not even a player 5 years ago, but hey why should the truth matter, we are all here just to cheerlead AAPL......



    On Nov 11 02:43 PM Dan Braem wrote:

    > Google is the new age Microsoft. They dominate in one area (in Microsoft's
    > case, a couple of areas) and they generate tons of cash. That is
    > the good news.
    >
    > The bad news is that both Microsoft and Google are, have been, and
    > will be terrible at allocating that cash.
    >
    > The Google and Microsoft "throw enough sh-t on the wall and see what
    > sticks" philosophy sounds great in the early stages, but wears thin.
    > Both companies will continue to dominate in certain business areas.
    > Both will continue to generate tons of cash in their core businesses.
    > But both companies fail to have a good future strategy. The author
    > has nailed it on this point.
    >
    > Apple doesn't just see the future, they create it. They execute better
    > than the others.
    Nov 11 03:52 PM | Link | Reply
  •  
    A few corrections: MSFT SERVER software isn't very good; it mostly sells in support of the Windows/Office franchise-- Outlook/Exchange, etc.

    Xbox is a money pit; not a profit source.


    On Nov 11 03:52 PM jack dee wrote:

    > It appears that Dan has no idea what he is talking about.
    >
    > MSFT makes more money on sharepoint then many companies even turn
    > over.
    >
    > Server software is worth more than some other F500 companies. Msft
    > is making profit with xbox in a market everyone they would be laughed
    > out of.
    >
    > Tools , xbox azure secondlight its all happening, but then when your
    > entire focus is on phones and fancy keyboards, of course you might
    > miss the fact that GOOG has continued to expand its market, into
    > segs that it was not even a player 5 years ago, but hey why should
    > the truth matter, we are all here just to cheerlead AAPL......<br/>
    >
    >
    >
    > On Nov 11 02:43 PM Dan Braem wrote:
    Nov 11 09:38 PM | Link | Reply
  •  
    Sorry Tom B some corrections...

    MS Server software has made billions, your liking it , or not liking has nothing to do with it, get over yourself.

    The cost of Xbox gets spread across the life of the project not some random dates you pick, and as such it is making plenty of profit. anain , sorry the whole real world thing is getting your way again...

    On Nov 11 09:38 PM Tom B wrote:

    > A few corrections: MSFT SERVER software isn't very good; it mostly
    > sells in support of the Windows/Office franchise-- Outlook/Exchange,
    > etc.
    >
    > Xbox is a money pit; not a profit source.
    Nov 11 10:24 PM | Link | Reply
  •  
    The flaw in the Android proposition for GOOG is that to succeed they have to be better than Apple, while supporting a much more complicated and diverse set of hardware. The analogy is always made to Windows and MS, making it seem like a matter of whose fanboy are you.

    But it's not. Windows is MSFT's most important business. And they get paid for every (well every legal) copy, generating billions in profits. And it has to succeed or MSFT dies. Android is GOOG's defensive science project. It's all expense for them and failure is an option.

    I read and Android fan somewhere talking about how "Google needs to put its best engineers on this" referring to an Android aspect. Really? Financially, Android/Chrome looks like GOOG's least lucrative major business. They'll make just as much selling ads on Windows or the iPhone.

    For free, Android needs more resources than AAPL does for billions in profits. And AAPL can allocate its best engineers.

    If I'm MSFT, I hope GOOG's best engineering is on Android, not apps or Wave or search.

    I think Android/Chrome will keep AAPL & MSFT honest. No more.
    Nov 12 02:41 AM | Link | Reply
  •  
    "The cost of Xbox gets spread across the life of the project not some random dates you pick, and as such it is making plenty of profit."

    Wishful thinking on your part. Over the life of XBox, that division has swallowed upwards of 20 Billion. And I guess the console will need a refresh soon; it's been out a while.


    On Nov 11 10:24 PM jack dee wrote:

    > Sorry Tom B some corrections...
    >
    > MS Server software has made billions, your liking it , or not liking
    > has nothing to do with it, get over yourself.
    >
    > The cost of Xbox gets spread across the life of the project not some
    > random dates you pick, and as such it is making plenty of profit.
    > anain , sorry the whole real world thing is getting your way again...
    >
    >
    > On Nov 11 09:38 PM Tom B wrote:
    Nov 12 02:09 PM | Link | Reply
  •  
    I don't have to "hope", Mr. Comatose In Wherever You Are...

    The inevitable can be forestalled only so long.

    People such as I bring a healthy dose of reality to any given situation when people such as yourself can't stop eating Pie In The Sky.

    Now go do something useful and sit on a tack.


    On Nov 11 11:14 AM JW.USC wrote:

    > Keep hoping for that, Mr. Classless in Dallas.
    >
    > People like you are pathetic.
    Nov 12 08:18 PM | Link | Reply