Chuck E. Cheese is the largest family entertainment chain in the United States with over 500 locations. Over 2 million birthday parties are hosted at the company's locations each year. The company, which has over 500 restaurants in the United States, is rapidly working on franchising and growing its concept on an international basis. That catalyst, along with new marketing plans, should send shares of parent company CEC Entertainment (CEC) higher.
In their 2012 annual report, CEC Entertainment listed the following as part of their 2013 growth plan:
· Strong marketing plan focused on both kids and their parents
· Enhanced value proposition for our guests
· Continued reinvestment in our stores' facilities and entertainment attractions
· Enhanced and...
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