For long-term investors, Jones Soda (NASDAQ:JSDA) has been a volatile investment. After rising to almost $30 in 2007 alongside the S&P 500, shares fell sharply amidst dismal financial performance. And despite a rally of over 133% year-to-date, shares of Jones currently trade at just $0.70. Jones' historical results are, were, as we will show below, dismal, with millions in net losses and operating cash burn, leaving the company on the brink of failure. The company's historical performance has left many investors skeptical that the company can ever return to profitability. We however, see potential in Jones, and believe that now is the time to take a contrarian position ahead of what we believe will be a crucial...
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