Jeroen Veth said Zecco.com will sustain itself through advertising. "We run a lean operation, use the latest technology and rely entirely on word of mouth, guerilla marketing, viral campaigns and public relations to get the message out," he said in a news release.
“Think of Zecco.com as the intersection where online brokerage meets Yahoo Finance (YHOO) and Myspace (NWS)," he continued. "We believe investors want to share ideas and opinions – and we want to make it possible for anyone – customer or not – to do that on our Web site."
Other backers of the venture include Morten Lund, an early investor in Skype (EBAY) and Pier Baarsma, former CEO of Dutch Coca Cola.
"We are unusually well financed for a startup and I believe the ‘big boys’ will pretty soon realize they are in for a serious fight," Veth added in his statement. Thanks for the tip, Om Malik.
Disclaimer: I own shares of Yahoo.