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Stocks discussed on Jim Cramer's Stop Trading! TV Segment, Friday November 13.

Altria (NYSE:MO), Whirlpool (NYSE:WHR), Masco (NYSE:MAS), Fortune Brands (FO)

Conventional wisdom that says the number of Americans lighting up is declining has been debunked by a New York Times report that puts the adult smoker population at 20.6% compared to 19.8% a year ago. Cramer would play this trend with Altria (MO), which yields 7% and trades at a multiple of only 10.

Whirlpool (WHR) and Masco (MAS) are "real signs for housing," since both companies sell products that furnish homes and are essential for refurbishing older houses. Both stocks were up on Friday, but Fortune Brands (FO), which usually moves with the pair, was lagging. Cramer expects Fortune Brands to move higher.

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