In an effort to increase its subscriber base and use of CDMA, China Unicom (NYSE:CHU) has acquired one million
CDMA mobile handsets it hopes can boost sales over the Lunar New Year
holiday, the China Daily reported.
China is the world's biggest mobile telephone market with 329.9 million
cellular subscribers by the end of last November. It expects 58 million
new mobile phone users this year. Unicom will sell the new CDMA phones
for 700-1,300 yuan ($85-$157), targeting mid-range buyers.
"We hope such cheap phones can help boost sales during the upcoming
Lunar New Year holiday as well as the first quarter," it quoted Pang
Wei, vice general manager of the firm's general office, as saying.