In this article, I will be looking at the valuation and technical outlook for Google (NASDAQ:GOOG) in advance of Google reporting earnings on October 17th to try to gain clarity as to what the price of the stock could be after it reports.

Valuation

Valuation Method #1: DCF [Discounted Cash Flow]

I will be valuing Google the same way I have been valuing stocks in my "undervalued stock of the week series." I will be using a DCF calculator, with data for earnings and growth coming from Zacks.com, benchmark data from longrundata.com, and CPI data from the BLS. The DCF table below shows the fair value of shares of Google is \$862.65/share, which is slightly below its current price of \$867.

Calculator inputs:

EPS [ttm]: \$34.12

Long-term Growth Rate: 15.83%

Earnings grow for next: 5 years

Level off: to 1% after

Benchmark return: 10 yr annualized SPY return of 6.86%+1.50% inflation= 8.36% benchmark

Valuation Method #2: Trefis

Valuation Method #3: Historical PE

For this valuation method, I will be using the historical PE ratio, which Google has traded at on average over the last 5 years. I retrieved the PE ratio data from Morningstar s valuation page for Google, and it showed that Google has traded at an average PE of 23.9 over the last 5 years.

Using the EPS data from Valuation Method #1, I multiplied that by the historical 5-year average PE ratio to get an estimated fair value of \$815.47/share, which is 5.94% below the current price of \$867. [34.12 eps x 23.9 pe ratio = \$815.47]

Technical Outlook

Technical Chart #1: Support

The chart below shows that Google has a strong level of support [Red Line] at \$844.75. This level is very important, because it the level where shares traded in early March and failed to get through, but were able to break through in early May. After this breakout, the \$844.75 has acted as a floor of support, which has been tested three times, once in June, once at the end of August, once yesterday, and has held each time. If this level of support is broken with a close below it, the next level of major support [Blue Line] is at \$757.50, which is 12.63% below current levels.

Technical Chart #2: Fibonacci Retracement

The chart below shows Google with a Fibonacci retracement overlay using the low of 2013, and the high of 2013 as my beginning and endpoints used to calculate retracement levels. The chart shows that during the recent sell-off, shares were able to stay above the 38.2% retracement level, which is at \$839.19. This level is very close to the support level from above, which I believe is not a coincidence, and speaks to the significance of the support Google stock has around the \$840 level. If shares were to close below the 38.2% retracement level, the next stop would be the 50% retracement level, which is at \$811.76 and 6.37% below current levels.

Conclusion:

Based on the results of each valuation method, I believe shares of Google are fairly valued to slightly overvalued at current levels. Based on the results of looking at the technical charts for Google, I see that if there is a close below the \$844-\$839 level, shares of Google could have downside risk ranging from around 6% to 13%.

Overall, taking into account both the valuation and the technical outlook, I believe with earnings coming up a next week for Google, I see very little upside and more risk to the downside after Google reports earnings.

Disclaimer

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.