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Gluten-free products are the growth engine for Boulder Brands (BDBD). Certain consumers require gluten-free products for medical reasons, but Boulder Brands believes that the potential for gluten-free products is much wider. Bulls argue that the benefits of gluten-free foods extend to the broader population and consumers will gravitate toward gluten-free over time. Bears argue that only a small segment of the population really requires gluten-free food and the much hyped gluten-free diet (for the broader population) is a fad. In the near term, the company has the potential to benefit from new gluten-free labeling as well as broader distribution and an expanded product offering. With the company trading at a high valuation, after a nice rally, is the...

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