Shanda focusing on IPTV

Jan.18.05 | About: Shanda Interactive (SNDA)

Shanda's (NASDAQ:SNDA) CEO claims that many parents in China refuse to let their children visit Internet cafes, believing they are a bad influence for adolescent growth. As a result, the online gaming company has turned towards IPTV as a technology that can give it renewed revenue strength.


According to ChinaTechNews, CEO Chen was quoted as saying that Shanda is working towards new hardware
to supplement the company's entertainment offerings. In 2004 it
commissioned Intel to develop a chip combination framework for IPTV
with which it planned to provide a set-top entertainment box, much like
Microsoft's Xbox or Sony's Playstation. Development is continuing on
the box and there is no word yet on when it will be completed.