Microsoft Concert Partnership Means More Free Content

| About: Microsoft Corporation (MSFT)

Excerpt from our One-Page WSJ Summary:

Microsoft to Broadcast Concerts In Bid to Expand Web-Ad Revenue

Summary: Microsoft announced a deal with privately-held Control Room to broadcast 36 live-music events over the Web, to be offered free on MSN. Control Room was formed from the now dissolved Network Live, a year old JV between Time Warner's AOL, XM Satellite Radio and Anschutz Corp's AEG. Network Live broadcast 59 shows for Web, radio and TV during the last year, but co-ordination proved too hard.
Related links: (1) More detail: Full WSJ articleBloomberg's write-up of the same storyControl Room's website (2) Microsoft's media strategy: Microsoft's Strategy To Grab iPod Market Share: Subsidize Zune To the Tune of $150iPod Wars: Microsoft and Toshiba Team Up Against AppleWhat Happened to Microsoft's Trojan Horse? (3) Free Web content: AOL's Free Content Plan: Negative for Four Internet Stocks (4) Microsoft's latest acquisition: Microsoft Buys Gteko for $100-120 Million
Potentially impacted stocks and ETFs: (1) Previous Network Live partners: Time Warner's (NYSE:TWX) AOL, XM Satellite Radio (XMSR). (2) Online media competitors: Yahoo (NASDAQ:YHOO), News Corp's (NASDAQ:NWS) MySpace. (3) Ticketing: IAC's (IACI) Ticketmaster.

Seeking Alpha's One-Page Annotated Wall Street Journal Summary summarizes all the major stock-related articles in today's WSJ. Receive it by email every morning (free/no spam). Sign up here.

Seeking Alpha is not affiliated with The Wall St. Journal.