The cellular market in Israel is increasingly becoming everyone's business, as new entrants storm in. Over the last two years, there has been at least six new entrants in a market of roughly 10 million subscribers.
Industry veterans like Cellcom (NYSE:CEL), the market leader by subscribers and Partner (NASDAQ:PTNR) second largest, along with global heavyweights like Orange (NYSE:ORAN) have experienced performance shocks in the country as the new entrants came in guns blazing, with aggressive pricing for their products and services.
Nonetheless, I believe with time, this "promotional type" of pricing, just like any kind of a promotion will come to an end. And as reality dawns to the on rushing customers, it won't...
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