Seeking Alpha

Summary

In May of this year, Quiksilver (ZQK) launched an impressive, overarching profit improvement plan that was expected to turn around a company that had not grown revenue since 2007 and had not turned a profit since 2006. The company hired new CEO Andrew Mooney to head up this overhaul. We briefly covered this overhaul in a previous article. Today, we want to investigate how this turnaround is going in the context of the demise of Billabong. Both companies have taken much different routes since 2010 and understanding the failures of Billabong highlights the potential success for Quiksilver's turnaround.

The Plan

The plan of action is very well laid out by the company on their website...

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