Scripps’ Earnings Call - Why Shopzilla Will Wow Audiences

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Shopzilla (and uSwitch & UpMyStreet) are the darlings of Scripps with impressive growth. Expect even more ooohs and aaahs from management and investors on October 17 before the bell rings. Why?

Simple. In 2005, most major shopping comparison engines dropped CPC rates for the lackluster summer months. In 2006, Shopzilla didn’t cut rates. So not only does Shopzilla benefit from continued growth in a hot ad and ecommerce market, but year over year minimum CPC rates were higher for the summer months (June 1 - August 14, to be exact).

Haven’t seen this in any Analyst notes yet…

Meanwhile, on September 21st Scripps named a Director of Content & Marketing for its Interactive unit -- Adam Symson, 31. After the quickly put together, but nonetheless successful cross promotion of Shopzilla throughout the Scripps Network last year, it makes a ton of sense that Scripps is naming an executive to “assist the company’s interactive businesses in their implementation of branding strategies as well as act as a liaison between the interactive media division and other Scripps media properties to help with coordinated branding efforts.” What a cool job with tons (and tons) of potential. Symson was formerly the Director of News Strategy and Operations for the Scripps Television Station Group. Hopefully Shopzilla will finally take advantage of that Snoopy connection.

More on Scripps' stock here.

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