Mercedes, Honda, Toyota Best in Customer Retention - J.D. Power

Includes: HMC, TM
by: TheCarConnection

By Richard Read

J.D. Power

During economic times like these, customer retention has given some automakers an edge in the marketplace. Though studies have suggested that brand loyalty is a thing of the past, J.D. Power's new Customer Retention Survey shows a whopping 67% of Mercedes-Benz buyers remain loyal to the company, with Honda (64%) and Toyota (61%) following close behind. At the bottom? Saturn (25%), Suzuki (24%), and way down in the single-digits, Saab, at just 9%. We might blame that on the brand's potential wind-down, but with Pontiac still at 28%, it looks like Saab just can't catch a break.

[JDPower via Autoblog]

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Tagged: , Auto Manufacturers - Major, Japan
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