With open source, programmers around the world can contribute to a common code base and allow for new innovation.
Well, that’s what Yahoo is doing. That is, the company intends to give the keys to the code of its hugely popular email system.
The idea is that supersmart programmers will create cool applications using the email system. Ultimately, it should mean more usage – leading to higher advertising revenues.
Given some of Yahoo’s recent delays of new technologies, the company certainly needs a shot-in-the-arm. True, this is not going to have any immediate impact on the company’s recent fall-off in earnings expectations. But, in the fierce struggle with Google and Microsoft (NASDAQ:MSFT), Yahoo needs to find ways to bring new innovations to the market. And fast.