Pepsi Sales Force Tries to Push 'Healthier' Snacks in Inner City (Wall St. Journal)
Summary: PepsiCo (PEP) is trying to revamp its junk-food image by marketing healthier foods to inner-city kids -- over 40% of African-American and Latino children are obese. The marketing strategy has been greeted with skepticism; many cite evidence that products such as low-fat "Baked Lays" tend to remain unsold in urban stores. However, the company has seen a 15% increase in sales of its "Smart Spot" items which are lower in fat and calories, and hopes to continue this success with young, minority consumers of Pepsi products.
Related links: Full article • Pepsi's 'Smart Spot' Enjoys Strong Growth • Numbers Reveal Gravity of Obesity Problem • Pepsi pops with a snack-food empire
Potentially impacted stocks and ETFs: Coca-Cola (KO)
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