To understand the power of Brin’s and Page’s focus, go to Google’s home page now and type “weather in Ed” and stop there. Google will not only understand you want weather in Edinburgh but will give you the forecast right there in the search box; it will answer your question before you’ve even asked it. Google’s true holy grail is understanding, anticipating, and serving our intent.
When we’re using Google devices with Google operating systems and Google browsers and Google software to ask Google questions in text or voice or even pictures and Google gives us each the personal answers we need from any source – no, the best source – in the world, in the context of the moment and our needs, that will be the culmination of the Google age.
Google’s next frontier is not to organise the world’s information, but our lives.