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Yet a recent survey found that 97% of consumers on the Chinese mainland dine at fast food restaurants - 30% on a regular basis. This puts China in the top five out of the 28 markets surveyed.

This is good news for Yum Brands (ticker: YUM) and McDonalds (ticker: MCD). According to the WSJ (subscription required), not only are Kentucky Fried Chicken, Pizza Hut and McDonalds some of the most popular fast food chains in China, they are busy expanding like never before.

Source: Chinese concerned about their health