I wrote an article on Body Central (OTCQB:BODY) about a week ago ahead of the company's Q3 earnings results. My thesis then was essentially that, without the Q3 numbers and with the repeated disappointments of quarters past, it was very difficult to predict when and if the business would turn. I suggested that there were some hints of pending improvements and protection in place if the recovery did not kick in right away. Well, the numbers are out and they're quite frankly horrible- absolutely and completely much worse than I and probably everyone else expected. It is now quite clear that Body Central is fighting for its life... What now?
Sales have been trending down for...
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